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TikTok Ads Management
We plan and run TikTok ad campaigns with short, native-looking videos that reach younger customers and send them to your shop or booking page.
At a glance
Is TikTok right for you?
Younger customers
Your buyers are mostly under 35.
Visual products
What you sell looks good in a short video.
Online sales
People can buy or book online without a long sales process.
Willing to film
You or your team are happy to appear on camera, or we can film for you.
What's included
Creative strategy
Video ideas and hooks that suit how people use TikTok.
Video production
Short videos filmed and edited for the platform.
Campaign setup
Audiences, budgets and bidding set up in TikTok Ads Manager.
Pixel tracking
TikTok Pixel and Events API set up so sales are measured.
Testing
New hooks and videos tested regularly.
Monthly report
Spend, results and the next round of ideas.
How it works
Step 1
Free audit
We check whether your customers use TikTok, and whether your product suits a short video.
Step 2
Plan and quote
The video ideas, the budget and a campaign plan, with a clear quote.
Step 3
Produce and launch
We film and edit the videos, set up tracking, and launch once you have approved the videos.
Step 4
Test and report
We test new hooks and videos every few weeks, drop what does not work and report monthly.
TikTok ads for small business, in plain English
TikTok ads are short videos that appear between other videos as people scroll. They work best when they look like normal TikTok content, not like a TV advert.
Most TikTok users are under 35, so this suits some businesses much more than others. We plan the video ideas, run the campaign and track what happens.
What TikTok ads look like in real life
Picture a local cafe that sells online gift boxes. We would plan a few short videos: the boxes being packed, a taste test and a quick how-to-order. The ads would reach people interested in food and gifts, with a link to your shop.
After two weeks we would check which videos kept people watching and put more budget behind them. This is an example, not a promised result.
Common TikTok ads mistakes small businesses make
- Reusing a polished TV-style ad that looks out of place on TikTok.
- Trying to say too much in a few seconds.
- Not hooking viewers in the first couple of seconds.
- Sending clicks to a page that loads slowly on a phone.
- Stopping after a few days, before the ads have learned who responds.
What TikTok ads cost and what we need from you
There are two costs: the ad budget, which goes to TikTok, and our management fee. We recommend a starting budget in the free audit, and you get a clear quote for our fee before work starts.
To get going, we need access to your TikTok account or permission to set one up, your product or service details, and any footage or photos you have. We can film for you if you prefer.
TikTok is not right for every business. If your customers are mostly older, or what you sell is hard to show in a short video, we will say so. We work with businesses across Australia, and the work is done online and by phone.
Who it suits
TikTok Ads suit online stores and consumer brands whose customers are mostly under 35 and whose product looks good in a short video.
Related services
Meta Ads
Reach a wider age range on Facebook and Instagram, using the same videos.
Video Production
Short vertical videos for TikTok, Reels and your website.
Social Media Management
Keep your profiles active between campaigns, so new viewers find something.
Questions
Something else? Contact us
Do I need to be on TikTok already?
No. We can set up your business account and run ads from it. An active profile does help ads perform better.
Do I have to appear in the videos?
No. We can film your products, your team or create videos without faces.
What budget do I need?
It depends on your goals and product price. We recommend a starting budget in the free audit.
How long should a TikTok ad be?
Short. Most work best at 15 to 30 seconds, with the main message in the first few seconds. We cut versions of different lengths and test them.
Can you use videos I already have?
Yes, if the quality is good enough. We can re-edit them for TikTok, or film new ones when needed.
How will I know if TikTok is working?
We track clicks, enquiries and sales with the TikTok Pixel, and report in plain English each month.
Find out if TikTok Ads suit your business
Tell us what you sell and we'll give you an honest view on whether TikTok will pay off.
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