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Meta Ads Management (Facebook & Instagram)
We plan, create and manage Facebook and Instagram ads that reach the right people in your area and turn interest into enquiries and sales.
At a glance
Signs your Meta Ads need attention
Likes, not leads
Posts get reactions, but very few people get in touch.
Boosting posts
You boost posts now and then without a clear goal or audience.
Tired creative
The same few images have run for months and results keep dropping.
No tracking
You can't see which ads led to a sale, booking or enquiry.
What's included
Audience planning
Who to target by location, interests and past visitors to your website.
Ad creative
Images, short videos and copy made for each audience and offer.
Pixel and tracking
Meta Pixel and Conversions API set up so results are measured properly.
Lead forms
Instant forms or landing pages, connected to your inbox or CRM.
Ongoing testing
New ads and audiences tested regularly to keep costs down.
Monthly report
What you spent, what it brought in and what we're changing next.
How it works
Step 1
Free audit
We look at your ad account, page and website and show you the gaps.
Step 2
Plan and quote
Audiences, offers and a recommended budget, with a quote for managing it.
Step 3
Launch
Tracking, creative and campaigns set up and checked before going live.
Step 4
Manage and report
Weekly changes, fresh creative and a monthly report.
Facebook ads management for small business, in plain English
Facebook ads management means planning, creating and running paid ads on Facebook and Instagram. Unlike Google, people are not searching for you. They are scrolling, so the ad has to catch attention and give a reason to act.
We handle the targeting, the creative and the tracking, and we report what happened in plain English.
What Facebook and Instagram ads look like in real life
Picture a florist before Mother's Day. We would build a short offer, an image or video of your best bunches, and an audience of people near the shop. The ads would send people to a simple page to order.
After a week we would check what is working, pause weak ads and put more budget behind the good ones. This is an example, not a promised result.
Common Facebook ads mistakes small businesses make
- Boosting posts with no goal, so money goes on likes instead of enquiries.
- Targeting everyone in a huge area instead of the people most likely to buy.
- Running the same image for months until nobody notices it.
- Not installing tracking, so sales and enquiries cannot be traced to an ad.
- Ignoring comments and messages that come from the ads.
What Meta ads cost and what we need from you
There are two costs: the ad budget, which goes to Meta, and our management fee. We recommend a starting budget in the free audit and adjust it as results come in. You get a clear quote for our fee, so you know the cost before work starts.
To get going, we need access to your Facebook page and Meta Business account, a few photos or videos if you have them, and a clear offer. We set up the pixel so enquiries and sales are tracked.
Meta ads are not right for every business. If your customers mostly search for you on Google, we may suggest starting there. We work with businesses across Australia, and the work is done online and by phone.
Who it suits
Meta Ads suit businesses that sell something people can see or want before they think to search for it.
Related services
Google Ads
Reach people already searching for your services.
Social Media Management
Regular posts and replies alongside your ads.
Video Production
Short videos that make better ads.
Questions
Something else? Contact us
Is boosting a post the same as running ads?
Not quite. Boosting is a simple version of advertising with fewer targeting and tracking options. Running campaigns through Ads Manager gives you more control and better reporting.
Do I need to provide photos and videos?
It helps if you have them, but you don't have to. We can work with what you have, make simple graphics, or produce short videos.
How much should I spend on Meta Ads?
It depends on your area, your offer and your goals. We recommend a starting budget in the free audit and adjust it as results come in.
Who owns the ad account?
You do. Campaigns run in your own Meta Business account, and we work in it with your permission.
How long should I run ads before judging them?
Give a campaign a few weeks. Ads need time to learn who responds, so we do not judge them after a few days.
Can I see the ads before they run?
Yes. You approve the ads and the offer before anything goes live.
Get a free Meta Ads audit
Send us your details and we'll review your page, ads and tracking, and tell you what we'd change first.
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