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Logo Design and Branding
A logo, colour palette and type style that make your business look as good as the work you do, with simple guidelines so it stays consistent everywhere.
At a glance
Signs you need new branding
DIY logo
Your logo was made quickly and no longer fits the business.
Inconsistent look
Your van, website and socials all look different.
Hard to read
The logo does not work small, on dark backgrounds or in one colour.
Growing up
The business has changed but the brand has not.
What's included
Discovery
A short brief on your business, customers and competitors.
Logo concepts
A few distinct directions to choose from.
Refinement
Changes to your chosen direction until it is right.
Colour and type
A palette and fonts that work in print and on screen.
File pack
Logo files for print, web, social media and signage.
Brand guidelines
A simple guide to using your brand correctly.
How it works
Step 1
Brief
We learn about your business, your customers and competitors, and what you like and dislike.
Step 2
Concepts
You see a few distinct logo directions, each with the reasons behind it.
Step 3
Refine
You pick one direction and we refine it, with the colours and fonts, until it is right.
Step 4
Deliver
You get the final files for print, web and signage, plus a short guide to using the brand.
A branding agency for small business, in plain English
Branding is how your business looks and feels to customers. It covers your logo, colours, fonts and the way you present yourself everywhere, from your van to your website.
Working with a branding agency should leave you with more than a logo. You should end up with a look that is consistent and professional, plus simple guidelines so anyone who works on your brand gets it right.
What a branding project looks like in real life
Picture a landscaping business whose logo was made years ago. It looks fine on a screen but is hard to read on a uniform and blurry on the ute.
We would start with a short brief about your customers and competitors, then show a few distinct logo directions with the reasons behind them. Once you pick one, we refine it, choose colours and fonts, and supply files for print, web and signage. This is an example, not a promised result.
Common logo and branding mistakes small businesses make
- Choosing a logo that looks good large but disappears when small.
- Following a trend that will look dated in a few years.
- Using too many colours and fonts.
- Not having the right file types, so every printer asks for something different.
- Letting every supplier design their own version of the logo.
What branding costs and what we need from you
The price of logo design and branding depends on how much you need: a logo only, or a full identity with guidelines. You get a clear quote after the free audit, so you know the cost before work starts.
To begin, we need a short brief about your business, examples of brands you like and dislike, and any existing logo files. Clear feedback at each stage keeps the project moving.
A new brand is not always the right spend. If your current logo works and only needs tidying, we will say so. We work with businesses across Australia, and most of the work happens online and by phone.
Who it suits
Branding suits new businesses that want to look established, and older businesses whose look no longer matches the quality of their work.
Related services
Graphic Design
Business cards, signage and social graphics built from your new brand.
Web Design
A website that carries the new brand across every page.
Copywriting
Words that sound the way the brand looks.
Questions
Something else? Contact us
How many logo options will I see?
Usually a few different directions to start, then we refine the one you choose.
Do I own the logo?
Yes. Once paid, you own the final logo and files.
Can you update my existing logo?
Yes. If the idea behind your logo is sound, we can tidy the shapes, fix the colours and make it work at small sizes. If it is holding the business back, we will say so.
How much does logo design cost?
It depends on whether you need a logo only or a full brand with guidelines. You get a clear quote after the free audit, so you know the price before work starts.
What files will I get?
You get logo files for print, web, social media and signage, plus your colours and fonts, so a printer or sign writer can use them without asking you.
Do I really need a brand guide?
It helps. A short guide keeps your logo, colours and fonts consistent when other people, such as printers or sign writers, use them.
Start your brand on the right foot
Tell us about your business and we'll suggest the right branding package.
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