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Landing Page Design
Single, focused pages built for one campaign and one action, so the people who click your ads actually call, book or buy.
At a glance
Signs you need a landing page
Ads to the home page
Your ads send people to a general page with too many options.
High cost per lead
Clicks are fine but enquiries are expensive.
One-off offers
You run promotions with nowhere specific to send people.
No tracking
You can't tell how many visitors became enquiries.
What's included
Page strategy
One offer, one audience and one clear action.
Copywriting
Headlines and copy that match the ad people clicked.
Design and build
A fast, mobile-first page on your website.
Form or booking
Enquiry form, call button or booking connected.
Tracking
Conversions tracked in Google Ads, Meta and Analytics.
Testing
Headline and layout tests to improve results over time.
How it works
Step 1
Brief
The campaign, the offer, who it is for and where the traffic comes from.
Step 2
Write and design
We write and design the page to match the ad, and send it to you for approval.
Step 3
Build and track
We build the page, connect the form or call button, and set up tracking for every enquiry.
Step 4
Launch and test
The page goes live with your campaign. We then test headlines and layouts and keep what works.
Landing page design for small business, in plain English
A landing page is a single page built for one offer and one action. People arrive from an ad or email, see the offer, and either call, book or leave.
Landing page design removes everything that gets in the way, including menus, extra links and long explanations. We write and build the page, connect the tracking and show you the results.
What a landing page looks like in real life
Picture a pest controller running Google Ads for termite inspections. The ads send people to the home page, where they have to hunt for the right service.
We would build one page about termite inspections with a clear headline, what is included, a few trust points and a short form. The form and phone calls are tracked, so you see how many clicks became enquiries. This is an example, not a promised result.
Common landing page mistakes small businesses make
- Sending paid clicks to the home page.
- Using a headline that does not match the ad that brought the visitor.
- Asking for too much in the form.
- Letting the page load slowly on a phone.
- Not tracking calls and form fills, so results are a guess.
What a landing page costs and what we need from you
The price depends on how many pages you need, how much copy is required and whether you want testing built in. You get a clear quote after the free audit, so you know the cost before work starts.
To get going, we need to know the offer, who it is for, where the traffic comes from and what a good enquiry looks like. We write the copy and build the page.
A landing page is not always the best first step. If you have no traffic yet, we may suggest starting with ads or SEO. We work with businesses across Australia, and the work is done online and by phone.
Who it suits
Landing pages suit any business running paid ads, promotions or email campaigns, where the first thing visitors see needs to match what they clicked.
Related services
Google Ads
Send search clicks to a page built to turn them into calls.
Lead Generation
Ads, a landing page and follow-up working as one system.
Copywriting
Headlines and words that make people act.
Questions
Something else? Contact us
Do landing pages go on my website?
Usually yes, on your own domain. We can also build them on a separate platform if that suits your campaign better.
How is a landing page different from a normal page?
It has one goal and no distractions: no menu of other pages, just the offer and the action.
How quickly can you build one?
Usually within a week or two, depending on copy and approvals.
How much does a landing page cost?
It depends on how many pages you need and how much copy is involved. You get a clear quote after the free audit, so you know the price before work starts.
Can I test two versions of the page?
Yes. A/B testing is available, so you can compare two headlines or layouts and keep the one that gets more enquiries.
What happens to the enquiries?
They go to your inbox or CRM straight away, with a confirmation message to the visitor so they know it was received.
Get more from the clicks you already pay for
Tell us about your campaign and we'll show you how a dedicated page would improve it.
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