PPC services
Choose a platform, or let us recommend the right mix.
Not sure which you need? We'll suggest the right mix after a free audit.
Google Ads
Google Search, Maps and Performance Max campaigns set up and managed.
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Meta Ads (Facebook & Instagram)
Facebook and Instagram ad campaigns that bring in enquiries.
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Lead Generation
Campaigns, landing pages and follow-up built to produce qualified leads.
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LinkedIn Ads
LinkedIn campaigns for reaching business decision-makers.
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TikTok Ads
TikTok ad campaigns for brands selling to younger audiences.
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Included in every campaign
Conversion tracking
Calls, forms and bookings tracked back to the ad that produced them.
Ad copy and creative
Headlines, images and short videos written and made for each platform.
Weekly optimisation
Budgets, bids, keywords and audiences adjusted every week.
Monthly report
What you spent, what it brought in and what we're changing next.
Which platform suits your business?
Not sure? Lead Generation combines ads, a landing page and follow-up, and we choose the platforms for you.
Google Ads
Best for businesses whose customers search for what they sell, like trades, clinics and professional services.
Meta Ads
Best for local businesses, events and online stores. Ads appear in feeds by location and interest.
LinkedIn Ads
Best for selling to other businesses. Target by job title, industry and company size.
TikTok Ads
Best for products and brands with customers under 35, using short videos.
PPC advertising for small business, in plain English
PPC means pay-per-click advertising. You pay for the ad only when someone clicks it, so the work is making sure the right people click and then take action.
It covers ads on Google, Facebook, Instagram, LinkedIn and TikTok. We choose the platform that suits your customers, set up tracking and manage the budget week by week.
How we choose the right platform
Each platform reaches people in a different frame of mind. Google reaches people searching right now. Facebook and Instagram reach people who match your customer profile while they scroll. LinkedIn reaches business buyers by job title. TikTok reaches mostly under-35s.
We start with the one most likely to pay off, and add others only when the first is working.
Common PPC mistakes small businesses make
- Spreading a small budget across four platforms instead of doing one well.
- Running ads with no conversion tracking.
- Sending every click to the home page.
- Changing everything every few days, or nothing for months.
- Never checking where the money went.
What PPC costs and what we need from you
There are two costs: your ad budget, which goes to the platforms, and our management fee. We recommend a starting budget in the free audit, and you get a clear quote for our fee before work starts.
To get going, we need access to any existing ad accounts, your website, and the services and areas that matter most. We set up tracking so every call and form is counted.
PPC is not right for every business. If your market is very small or you cannot handle more enquiries, we will say so. We work with businesses across Australia, and the work is done online and by phone.
Common questions
Something else? Contact us
How much should I spend on ads?
It depends on your industry, area and goals. We recommend a starting budget in the free audit based on real click costs.
Who owns the ad accounts?
You do. Accounts are set up in your name, so your history, audiences and tracking stay with you if you ever stop working with us.
How is my ad budget paid?
You pay the platforms directly, from your own account, so you can see every charge. Our management fee is separate and set out in your quote.
Can you take over an existing account?
Yes. We audit the account first and show you what is working, what is wasting money and what we would change. Anything that works stays.
Can I pause or change my ad budget?
Yes. You pay the platforms directly, so budgets can be changed or paused. We confirm the terms of our fee in your quote before work starts.
Do I need a landing page for my ads?
Usually it helps. Ads that send people to a page built for one offer tend to get more enquiries than ads that send them to the home page. We can build one for you.
Already running ads?
We'll review your accounts for free and show you where the budget is being wasted.
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