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Video Production for Social Media and Ads
Short videos for your website, social media and ads, planned around what makes people stop scrolling and get in touch.
At a glance
Signs you need video
Static ads
Your ads use only photos and results are flat.
Hard to explain
Your service is easier to show than to describe.
No face to the name
Customers cannot see who they will be dealing with.
Quiet socials
Your posts get little reach compared with competitors using video.
What's included
Concept and script
Ideas and scripts built around one clear message.
Filming
On-site filming at your business or job sites.
Editing
Captions, music and branding added.
Multiple formats
Cut-downs for Reels, TikTok, YouTube and your website.
Ad versions
Variations with different hooks for ad testing.
Usage rights
You own the final videos.
How it works
Step 1
Brief
What the videos are for, where they will run, who they are for and the one thing they should say.
Step 2
Plan
We write the script and shot list, and organise the shoot day around your schedule.
Step 3
Film
We film at your business, on a job site or wherever the work happens.
Step 4
Edit and deliver
We edit with captions and branding, and deliver versions for ads, social media and your website.
Video production for small business, in plain English
Video production is planning, filming and editing short videos that show what your business does. For most small businesses, that means videos for social media, ads and your website.
A good video shows the work, the people and the results faster than a page of text can. We keep each video short, clear and built around one message.
What a video project looks like in real life
Picture an electrician who wants more switchboard upgrade jobs. We would agree on one message, such as what happens on the day and how long it takes. Then we would write a short script and shot list, and film on site.
The footage is edited into one main video and shorter cuts for Reels and ads. This is an example, not a promised result.
Common video mistakes small businesses make
- Trying to say everything in one video. One message works better.
- Poor sound. People forgive rough pictures, but not audio they cannot hear.
- Opening with a logo animation instead of something that makes people stop scrolling.
- Leaving out captions, so the video is useless on a phone with the sound off.
- Making one video and never reusing it on other platforms.
What video production costs and what we need from you
The price of video production depends on how many videos you need, how long they are, where we film and how much editing is involved. You get a clear quote after the free audit, so you know the cost before any filming is booked.
To get started, we need a short brief on what the video is for, access to the location, and the people who will appear, if any. You approve the script and the final edit before anything goes live.
Video is not right for every business. If your service is hard to show, or you have no way to use the video, we will say so and suggest a simpler option. Filming depends on where you are, so we confirm what is practical before you commit.
Who it suits
Video suits businesses with work worth showing: projects, products, people or results. It is less useful if there is nothing to see or no way to use the finished videos.
Related services
Meta Ads
Run your best video as an ad on Facebook and Instagram.
TikTok Ads
Short-form video for customers under 35.
Social Media Management
Keep a steady stream of video posts going every week.
Questions
Something else? Contact us
Where do you film?
Usually at your business, job sites or a location that suits the story. We can also work with footage you film yourself.
How long are the videos?
Most social and ad videos are 15 to 60 seconds. Longer videos suit your website or YouTube.
Do I have to be on camera?
No. We can film your work, products or team instead.
How much does video production cost?
It depends on how many videos you need, how long they run and where we film. You get a clear quote after the free audit, so you know the price before work starts.
Do you write the script?
Yes. We write the script and shot list around one clear message, and you approve them before filming.
Can the videos be used on my website and in ads?
Yes. We deliver versions for your website, social media and ads, and you own the final videos.
Plan your first videos
Tell us what you want people to see and we'll suggest a simple shoot plan.
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