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Google Ads Management
We set up and manage Google Ads for Australian small businesses, so your budget goes on searches that turn into calls and enquiries, not clicks that go nowhere.
At a glance
Signs your Google Ads need attention
Clicks but no calls
People click your ads, but the phone and inbox stay quiet.
Rising cost per lead
Each enquiry costs more every month, and nobody can say why.
No clear tracking
You can't tell which ads or keywords actually bring in work.
Set and forgotten
The account was set up years ago and hasn't been touched since.
What's included
Account audit and setup
We fix the structure, settings and billing, or build a new account that you own.
Keyword research
The searches your customers actually use, plus the ones to block so you don't pay for them.
Ad copy
Ads written for your services and service areas, tested against each other.
Conversion tracking
Calls, forms and bookings tracked in Google Ads and Google Analytics.
Weekly optimisation
Bids, budgets, keywords and ads adjusted based on what the numbers show.
Monthly report
Spend, enquiries and cost per enquiry in plain English, with what we're changing next.
How it works
Step 1
Free audit
We review your account, or your market if you're not advertising yet, and show you what we'd change.
Step 2
Plan and quote
A recommended budget, the campaigns to run and a quote for managing them.
Step 3
Build
Tracking, campaigns and ads set up and checked before anything goes live.
Step 4
Manage and report
Weekly changes, a monthly report and a call to go through it.
Google Ads management for small business, in plain English
Google Ads puts your business at the top of Google when someone searches for what you sell. You pay when they click, so every click needs to count. Google Ads management is the ongoing work of choosing the right searches, writing the ads, setting the budget and checking what comes back.
Google Ads for small business works best when the budget goes on a few searches that lead to calls, not on everything. As a Google Ads specialist team, we keep it focused and show you the results.
What Google Ads looks like in real life
Picture an electrician who wants more emergency call-outs. We would set up ads for searches such as electrician near me and power outage, limited to the suburbs you serve.
Calls and form fills are tracked, so you see which searches bring work. Each week we remove searches that waste money and add ones that work. This is an example, not a promised result.
Common Google Ads mistakes small businesses make
- Paying for broad searches that bring clicks from people who will never buy.
- Sending ad clicks to the home page instead of a page built for the offer.
- Not tracking calls, so nobody knows what the budget achieved.
- Leaving ads untouched for months while costs creep up.
- Judging results after one week, before there is enough data.
What Google Ads costs and what we need from you
There are two costs: your ad budget, which goes to Google, and our management fee. The budget is agreed with you, and we recommend a starting amount in the free audit. You get a clear quote for management, so you know the cost before work starts.
To get going, we need access to your Google Ads account if you have one, your website, and the services and areas that matter most. We set up call and form tracking so results are measured from day one.
Google Ads is not right for every business. If your market is very small, or you cannot take the calls, we will say so and suggest a better use of your money. We work with businesses across Australia, and the work is done online and by phone.
Who it suits
Google Ads works best when people search for what you do, like a plumber, a dentist or an accountant near them.
Related services
Meta Ads
Facebook and Instagram ads that reach people before they search.
Lead Generation
Ads, a landing page and follow-up working together.
Local SEO
Rank in Google Maps without paying for every click.
Questions
Something else? Contact us
How much should I spend on Google Ads?
It depends on your industry, your area and how much work you can take on. We work out a starting budget in the free audit, based on real search volumes and click costs for your services.
How long before I get enquiries?
Most campaigns start getting clicks within days of going live. It usually takes a few weeks of data before costs settle and we can see what works best.
Do I own the Google Ads account?
Yes. The account is set up in your name and stays yours if you ever stop working with us.
Should I use Google Ads or SEO?
Google Ads brings enquiries quickly while you pay for each click. SEO takes longer but keeps working without a cost per click. Many businesses start with ads and build SEO alongside.
Will you tell me where my budget went?
Yes. You see the spend, the calls and enquiries, and the cost per enquiry in a plain monthly report, with a call to go through it.
Can you take over ads another agency set up?
Yes. We review the account first, show you what is working and what is wasting money, and then suggest what to keep.
Get a free Google Ads audit
Running ads already? We'll show you where the budget is going. Not yet? We'll tell you whether Google Ads is worth it for your business.
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